• Any open house theme? Any visuals to support the theme? Explain.

Yes. SP had used the theme of “SP+U” in brochures, banners and posters all around school. With the main goal of “Aspirations” which helps students aspire to be what they want with the courses in SP. Also, with the strong use of SP+U, it makes people wanting to apply for SP feel as if they’re part of the school with the strong emphasis of “U”

NP on the other hand has the theme of “always that something xtra” which tries to imply that it uses different approaches and that they’re always something extra and different, which entices the audience and makes them interested to check it out.

• What are their main visuals (clue- repeated graphic element/photo)

SP:

The repeated graphic element would be the slogan “SP+U” emphasized on all the brochures, posters and banners of SP. The website too emphasizes on this graphic visual: http://www.aspirations.sg/

NP:

The graphic element would be the slogan of “that something x-tra” on brochures, posters and banners in NP

• Name 3 visual communication application. Are they similar? In what ways? Please explain.

Both polytechnics use the platform of print ads and websites to convey their message. They both use bright colors and large fonts to highlight the headers of the print ads or websites.

• Which visual gives you a deep impression? Why?

The SP visual gives me a deep impression as they designed the brochures, banners and posters very minimalistic, which keeps everything simple and yet captures my attention.

• Among the 2 poly open house visuals, which do you think is more successful? Why?

I feel that NP’s open house visuals are more successful as they use more colors, which inflicts a positive mood for the audience for them to want to come to the open house.

• What have you learned from this exercise? (Visual Communication and Integrated Marketing Communication perspective). Please explain.

I have learnt that the simplest of visuals and the use of colors can play a very large role and make a very large impact to the audience when it comes to them to choose. The audience tends to go for “louder” ads as they feel that a more positive mood is practiced as a whole, and this time in terms of the open house. Large but simple fonts are used to capture the attention of the audience. Both main visuals are simple with the inclusion of short forms for them to be easily remembered.